Voted #1 Gold Buyer in Melbourne
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1800 618 805
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Level 14, Off 1411
227 Collins Street
Melbourne, VIC 3000
we are in Business Since 1948
We have Free Car Parking
we are in Business Since 1948
Phone Icon
1800 618 805
Clock Icon
Mon - Fri: 9:30am - 5:30pm
Saturday - Sunday Closed
Location Icon
Level 14, Off 1411
227 Collins Street
Melbourne, VIC 3000


HAS GOLD LOST ITS APPEAL?

In August of 2011, gold reached an all-time high of over $1900.00 per an ounce. Since then the price of gold has dropped quite substantially, with the current cost of gold being around the $1200.00 per ounce mark. So with gold losing almost a third of its value in a considerably short space of time, is gold still a good investment and do people still want to buy it? The simple answer is yes. People are still keen to buy gold, even more so because of the fall in price.

Has Gold Lost its Appeal

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Gold, a Long Term Investment

If you ask a Wall Street banker, he might say that you can get a much better return on your investment than you can get by purchasing gold. Other investment vehicles may get you a better return, but investing in gold should be looked at for the long term. When you compare investing in stocks and shares with investing in gold, gold is considered to be a much safer investment. If you look back in time it is noticeable that when there is a lack of faith in the economy, people will switch their investments to gold, which often sees the price of gold increasing. If you invest in physical gold then at least you have something tangible that holds a set value, unlike the paper that we print our money on

Demand for Gold is on the Rise

Every year the world mines around 2,800 tons of gold from various sources, and this amount does not cover the demand. Of the 2.800 tons produced each year, this is just about enough to cover the demand in Asia for gold. In the West, we are slowly moving away from traditional investments such as gold. However, this has not reduced the demand for gold though, as Asia has an increasing middle class who are all looking to invest in gold.  As it is getting harder to extract the gold from the various points around the world, this is going to have an effect on the price of gold, forcing it up. If you have the cash to invest, as well as somewhere secure to keep it, investing in physical gold is a good way to invest in your long-term future. Historically being a good hedge against inflation, if you invest for the long-haul, then it is pretty safe to say that your money is safe and will appreciate over time. With the price of gold at its present rate, now is the perfect time to invest for you and your family’s future.